Work Diaries: VP of Brand Marketing has a special connection with upcoming Pride special

Monday:

6:00 a.m: I wake early to start my morning with my daily meditation – an opportunity to reset and take the week, head on. This allows me to reflect on the weekend’s events, whether it was a trip to my farm in Ojai or hanging with my daughter, Phoebe, while transitioning my mental space into the work ahead of me. Then it’s coffee, a dog walk and my morning routine of reading “Simple Abundance” as part of my gratitude practice.

8:00 a.m: I lead marketing across Brand, Media, Culture & Trends, YouTube Originals, Creative Studio & Sports verticals, so on any given day, I’m spread across multiple projects with varying creative and strategic needs. My goal is to see our work from 30,000 feet to create throughlines and larger opportunities across various projects, campaigns, partnerships and more. And with so many meetings, efficiency is key. Every Monday, I start with a YouTube Marketing Leads meeting to get the download on all the important information that enables me and my team to effectively tackle the week ahead.

10:00 a.m: Now that COVID restrictions are lightening up and I was fortunate to receive both vaccination shots, I am finally able to reschedule my annual physical from 2020! So the next hour and a half, I spent being poked and prodded and drawing over 20 vials of blood to ensure my health remains top of mind. A plan for wellness is adopted by my doctor and myself. 

12:00 p.m: My next meeting of the day (and most of my meetings for the rest of the day) is to discuss our second half of the year strategy for Shorts, YouTube’s new product that enables our creators to produce short form content in addition to videos on demand and live. One of the things I admire most about our company is our ability to continuously innovate to provide our creators, artists and more a complete suite of opportunities to create content and build businesses. 

6:00 p.m: Then it’s time to meet my trainer. My workouts are woven into my mental health, so though this time is important for me, physically, I see it as part two of my meditation. Just a bit more sweaty.

Today’s Highlight: Monday nights, Phoebe and I have a standing tradition of ordering from our local Japanese restaurant. I’ll walk and pick it up, then we’ll watch anything from “Friends” to “Lava on the Floor. Before we call it a night, we walk our cavapoo puppy, Sawyer, and then climb into bed with a book (Me: “The Great Influenza” and Phoebe: “Amulet Series”)

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